Aria
Project Type: Metaverse
Year: 2023
Year: 2023
Role: Art Direction, Concept Art, 3D Environment, Graphic Design, UX/UI Design
Software: Photoshop, Illustrator, Figma, Maya, Unity, After Effects
Software: Photoshop, Illustrator, Figma, Maya, Unity, After Effects
Aria is an exciting and innovative metaverse project developed by Pan Studio. A space-themed metaverse, centered around live music events and social entertainment. As the lead concept designer and art director, I played a crucial role in shaping the project's overall vision and aesthetic. I was responsible for developing a new concept that spanned multiple product categories, ensuring cohesive visuals across all aspects of the project.
In addition to leading a team of concept and 3D artists, I also created storyboards and edited the trailer to bring my vision to life. My scope of work included environment and character design, logo design, as well as UI design.
In addition to leading a team of concept and 3D artists, I also created storyboards and edited the trailer to bring my vision to life. My scope of work included environment and character design, logo design, as well as UI design.
Logo Design
UI Design
For the UI design, I wanted to incorporate realistic materials such as the CD to enhance the music theme of the metaverse, while infusing a brutal and Y2K aesthetic that reflects the futuristic nature of the metaverse concept. The ultimate goal was to create a visually impactful design that captivates users and conveys the innovative possibilities of the metaverse. By fusing these elements together, I aimed to create a unique and memorable design that stands out and leaves a lasting impression on users.
Concept Arts
In designing the avatars' costumes, I took a lot references from the streetwear and hip-hop culture. The aim was to adhere closely to the current fashion trends—neither pushing ahead nor lagging behind. This approach reflects the essence of pop culture, akin to the fashion choices of young people attending music events.
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